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Top Email Promotion Ideas
The type of promotions email marketers deploy will ultimately determine how high the click-through rate is. How can one be creative with their deals and drive clicks into revenue? Usually...
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Google Gets Political
Online advertising has given political candidates huge advantages over traditional ads. The internet has given candidates the ability to target users in precise geo locations. Many candidates are...
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Does Social Business Bring Value?
Many companies have a huge social presence, but are they actually properly measuring the return on investment (ROI). A recent survey by Mzinga, Teradata Aster, and The Center for Complexity in...
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Mobile Projected to Dominate Email Opens
Source: Knotice The main activity for smartphone users is the ability to check emails on the go. There have been numerous reports indicating the rise of mobile email opens which directly correlates...
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Marketers Who Overlook Halloween Will Miss Out
By Casey Kurlander A survey by the National Retail Federation (NRF) shows that Halloween is expected to be big this year- an $8 billion holiday to be exact. According to the survey, seven in 10...
View ArticleGerman Ad Company Pioneers New Ad Tech
While some people may comment that there’s no way to avoid advertising these days, there are definitely a plenitude of ways that people avoid receiving branded content. However, one German advertising...
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Mini Targets Individual Drivers with Special Messages
Over the summer, Mini bought a few electronic billboards in London and used them to project specialized messages to its drivers. Mini has been experimenting with advertising quite a bit this year, and...
View ArticleAre “Smart Shelves” The Ad Innovation of The Future?
Mondelez International, formerly known as Kraft—the company behind Oreo, Ritz crackers, Wheat Thins, and many other snacks, is banking on an innovation that could bring advertising right into the...
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An A+ Ad Campaign by a School
An inspired ad campaign by an all-girls preparatory school in Louisville, KY has gone viral nationally—far beyond the expectations that the school initially had—to the extent that there is talk about...
View ArticleBrands Trolling Consumers with Mixed Results
From JC Penney’s “drunk tweeting” that turned out to be the setup for a hashtag campaign (#tweetingwithmittens), to Groupon’s supposed gaffe where they offered $10 off in order to honor President...
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